In the slick world of brightly lit inducements, free offers and sexual overtones, the power of the promotional pen continues to amaze marketing professionals.
It is often quoted that "the pen is mightier than the sword" but the reality of today’s commercial business marketplace is sharp words and blunt instruments have been succeeded by more effective ways of persuasion.
If you are looking for a low cost, effective promotional tool that literally puts your name, logo or message firmly in the hands of your customer base, then look no further than the promotional pen. As the celebrated Dr Johnson once said "No man was more foolish when he had not a pen in his hand, or more wise when he had".
Can you imagine how powerful your promotional pen will be in the hands of your customer. The pen is such a natural giveaway you can practically launch the seeds of your own advertising campaign.
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