The retail theory of 'Stack 'Em High Sell 'Em Cheap' does not just apply to retail superstores. You can also adopt this policy to your promotional merchandise order, having said that, just because these products are inexpensive it doesn't mean they have to be tacky.
We recently executed a campaign with a valued client (targeting the tourist/travel market) in which we supplied a large quantity of magnetic photopockets. A simple product but with a great print area. However with a some creative thinking from our client along with our designer, the product was turned into a 'sexy' one by adding pertinent images to the frame thus leaving the client with a low cost, high quality, cost effective, highly effective communicator. Your promotional handouts need not stop at promotional pens, bugs or mousemats, the simple and humble magnet turned into a superstar!
Please note: The above image is of the Magnetic PhotoPocket, however the photos used on it are for example purposes only and not the actual ones used in the project detailed above.
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